Reply.io vs Lemlist: pricing, features and which is better

Reply.io and Lemlist end up on the same shortlist because they both try to be the whole outbound stack: prospect data, email, LinkedIn steps, calls, warm-up and AI, all under one login. If you want a single tool that finds contacts and works more than one channel, either can do it. The decision comes down to the pricing model, how much you trust the built-in data, and how much of the writing you want to hand off.

Reply.io prices per user across most plans. The email tier starts around $49 per month, the multichannel tier runs about $89 per user per month on annual billing, an agency plan sits around $166 per month, and the fully autonomous AI SDR, Jason, is a separate product that starts around $500 per month. That structure rewards small teams and gets expensive as you add seats.

Lemlist splits its pricing differently. The Email plan is $69 per month ($55 annual) with unlimited users, which is unusual and genuinely useful for a growing team that only needs email. The Multichannel plan is $109 per user per month ($87 annual) and includes five sending identities per user. Lemlist also bundles its lemwarm warm-up and a large B2B lead database. Both tools assist with copy, but you still write and approve every message, which is where AutoMail fits in the table below.