Cold email compliance, built in

Our commitment

AutoMail exists to make cold email work without crossing the line into spam. Good outreach is relevant, honest and respectful of the recipient. This policy sets out what we expect from every customer who sends through AutoMail, and what we do on our side to keep deliverability healthy and recipients protected. By using AutoMail you agree to send only permission-based, compliant business-to-business email, and to follow the rules below.

Permission-based B2B outreach only

AutoMail is for legitimate business-to-business outreach to prospects you have a genuine business reason to contact, such as a relevant offer for their role, company or industry. You must have a lawful basis to email each recipient and the right to use the data you load. AutoMail is not for consumer spam, bulk blasting strangers, or messaging people who have no plausible interest in what you do. If you cannot explain why a given prospect is a reasonable person to contact, do not contact them.

Real sender identity and valid contact details

Every email you send must come from a real, accurate sender identity. The "from" name, "from" address and routing information must truthfully identify you or your company. Each message must include a valid physical postal address for the sending organization. Subject lines and preview text must reflect the actual content of the message. Falsified headers, spoofed domains, misleading "from" lines and deceptive subject lines are strictly prohibited.

One-click unsubscribe in every message

Every email AutoMail sends includes a clear, working one-click unsubscribe link. Recipients must be able to opt out in a single step, without logging in, replying or jumping through hoops. You may not remove, hide or disable the unsubscribe mechanism, and you may not require any information beyond a single click to opt out.

Opt-outs and suppression are honored automatically

When someone unsubscribes, AutoMail stops emailing them and adds them to your suppression list automatically, so they are excluded from current and future sequences. Suppression is honored across your account. We also pause a sequence as soon as a reply is detected, so that genuine conversations are never interrupted by another automated step. You are responsible for keeping your suppression list current and for honoring any opt-out a recipient sends you through any channel.

CAN-SPAM commitments

AutoMail is designed to help you send in line with the United States CAN-SPAM Act. That means truthful header and sender information, non-deceptive subject lines, clear identification of the message as an outreach email where required, a valid physical postal address, and a working opt-out that is honored promptly. The tooling supports compliance, but you remain responsible for meeting your own obligations under CAN-SPAM and any other law that applies to your sending.

GDPR and global privacy commitments

For recipients in the European Union, the United Kingdom and other regions with similar laws, you must have a valid lawful basis to process personal data and to send outreach, such as legitimate interest where appropriate, and you must respect data subject rights including access, correction, objection and erasure. You must honor opt-outs and objections promptly, keep personal data accurate and limited to what you need, and be transparent about who you are and why you are contacting someone. AutoMail provides controls to support these commitments, but you remain the controller of your own data and responsible for your lawful basis.

Prohibited uses

You may not use AutoMail to:

• Send to purchased, rented, scraped or otherwise non-consented spam lists.
• Use deceptive or misleading subject lines, preview text, "from" names or header information.
• Send without a working one-click unsubscribe, or continue emailing anyone who has opted out or been suppressed.
• Impersonate another person, company or brand, or hide your true identity as the sender.
• Promote illegal products or services, fraud, malware, phishing, or any harmful, hateful or harassing content.
• Disable, bypass or tamper with unsubscribe handling, suppression, reply detection, warm-up or sending-limit controls.
• Send high-volume blasts that ignore recipient relevance, sending limits or deliverability best practice.

Accounts that engage in prohibited use may be suspended or terminated, and we may report unlawful activity where required.

Deliverability best practice

Healthy deliverability comes from sending well, not from tricks. AutoMail supports inbox rotation to spread volume across connected inboxes, automated warm-up to build and maintain sender reputation, gradual ramp of sending volume, and authentication with SPF, DKIM and DMARC so receiving servers can verify your mail. We encourage tight targeting, genuine personalization, sensible daily limits and prompt handling of replies and bounces. These practices help your email reach the inbox, but no provider can guarantee inbox placement or a specific deliverability rate, and AutoMail makes no such promise.

What we do on our side

We monitor sending health across the platform, enforce sending limits, and act on abuse signals such as high complaint or bounce rates. We may throttle, pause or suspend sending that puts deliverability or recipients at risk, and we may remove accounts that violate this policy. We keep compliance tooling, including unsubscribe handling and suppression, switched on and not optional. Our goal is a platform where compliant senders are protected from the bad actors who would otherwise poison shared sending reputation.

Your responsibilities

You are responsible for the prospects you contact, your lawful basis and permission to email them, the accuracy of your data, your sender identity and physical address, the content of your messages, and honoring every opt-out and suppression request. AutoMail provides the controls and guardrails, but compliance is a shared responsibility, and the final accountability for how you run your campaigns rests with you.

Reporting abuse

If you have received email sent through AutoMail that you believe violates this policy, or if you want to report suspected misuse of the platform, email us at [email protected]. Please include the message details so we can investigate. We take abuse reports seriously and act on confirmed violations.

Changes to this policy

We may update this policy as the product, the law and best practice evolve. When we make material changes we will update the date above and, where appropriate, notify customers. Continued use after changes means you accept the updated policy. Questions? Email [email protected] or use our contact page.