Apollo vs Snov.io: pricing, credits and which is better

The short answer

Apollo and Snov.io both find B2B contacts and email them, but they bill on opposite axes. Apollo charges per seat ($49, $79 or $119 per user per month on annual billing) plus consumption credits, so the bill grows with headcount. Snov.io gives every plan unlimited team seats and unlimited sending accounts from $29.25 per month, so its bill grows with volume instead. Pick Apollo for the larger database and a built-in dialer, Snov.io for a whole team on one cheap subscription. AutoMail is the third option when finding contacts is not the bottleneck and writing the sequence is.

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Sequence Studio

Prospect Pick one, then draft

AutoMail researches and writes a 1:1 sequence. Sample data, nothing is sent.

AI worklog research · write · check

Tone

Deliverability Inbox-safe

Inbox rotation Warm-up ✓ 1-click unsubscribe ✓ Sender verified ✓

Reply detected · sequence paused Meeting booked ✦ Synced to CRM

Live, interactive · personalized · no card needed

Sequence drafted · inbox-safe Reply detected · meeting booked

Permission-based B2B outreach · 1-click unsubscribe in every send · deliverability protected

Flat pricing from $49/mo, no per-seat fees Warm-up and inbox rotation on every plan One-click unsubscribe and suppression built in

Quick verdict

Who each tool is for

Both Apollo and Snov.io are capable. Here is the shortest honest way to choose, with where AutoMail fits.

Pick Apollo

You need the biggest B2B database you can self-serve, want a power dialer in the same tool, and the team is small enough that per-seat pricing does not hurt. Best when contact data is the bottleneck.

Pick Snov.io

You want the whole team on one subscription with unlimited seats and unlimited sending accounts from $29.25 a month. Best when several people need access and you send more than you research.

Pick AutoMail

You already have a verified list and the real bottleneck is writing a personalized sequence for every prospect and getting replies onto the calendar. Flat per workspace, unlimited seats, no credits.

Apollo and Snov.io get shortlisted together because on paper they do the same three jobs: find business contacts, verify the addresses, then run email sequences to them. Both sell credits. Both have a Chrome extension, a CRM of sorts and an AI writing assistant. Read the feature grids side by side and they look close to interchangeable.

They are not, and the reason has almost nothing to do with features. Apollo is priced per seat with credits on top; Snov.io is priced per plan with unlimited seats. That single structural difference moves the real cost of the two tools by a factor of eight for a five-person team, in Snov.io's favor, before you compare a single data field. Going the other way, Apollo's database is far larger and it is the only one of the two with a real dialer. The tables below use figures pulled from each vendor's own pricing page in August 2026.

Side by side

Apollo vs Snov.io vs AutoMail

Pricing verified July 2026. Capabilities change, so check each vendor for the latest before you buy.

What matters	Apollo	Snov.io	AutoMail
Best for	Teams that prospect, email and call from one platform	Running all of outbound end to end on one cheap subscription	Teams with a list who need the copy written and replies booked
Entry price (annual)	$49/seat/mo Basic; a free plan exists with 900 credits per seat per year	$29.25/mo Starter ($39 monthly); free Trial with 50 credits	$49/mo flat per workspace, unlimited seats
Pricing model	Per seat plus consumption credits; Organization has a 3-seat minimum	Per plan, unlimited seats; two meters, credits and recipients	Flat per workspace, no per-seat and no credits
Higher tiers	Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), annual	Pro S $74.25, Pro M $141.75, Pro L $276.75, Ultra $553.50/mo annual	$99 Growth, $249 Agency, flat per workspace
Cost for a 5-person team	$245/mo on Basic, $595/mo on Professional	$29.25/mo on Starter, seats are free on every plan	$49/mo on Starter, seats are free on every plan
What a credit buys	Data and enrichment; 30,000 to 72,000 credits per seat per year by tier	Finding and verifying contacts only; sending a campaign costs no credits	Nothing is metered by credits
Lead database	Very large, 210M-plus B2B contacts, its core strength	Smaller database, strongest as a finder and 7-tier verifier	None, bring or sync your own verified list
Team seats	Billed per seat, every user adds to the bill	Unlimited team seats on every plan	Unlimited seats on every plan
Connected sending accounts	Sends from connected mailboxes; deliverability is a secondary focus	Unlimited senders on every plan	5 on Starter, unlimited on Agency, with rotation
Monthly email volume	Bounded by mailbox limits and plan sending rules	Unlimited emails; you pay per recipient contacted (5,000 on Starter)	Bounded by safe per-mailbox limits, not by an artificial quota
Mailbox warm-up	Available, less central to the product	Included; 3 warm-ups on Starter, unlimited volume	Included, plus a spam-score check before every send
Dialer and calls	Built-in power dialer, part of the platform	No dialer; phone numbers cost tokens at $0.02 each	Email only
LinkedIn steps	LinkedIn tasks inside sequences, no third-party automation	Yes, but each automation slot is a $69/mo add-on ($62 annual)	No, email only by design
AI copywriting	Assists and generates variants; you author the sequence	AI email writer that drafts and rewrites; you author the sequence	Researches each prospect and writes a full 1:1 sequence
Reply handling	Unified inbox inside the sales platform with CRM sync	Shared inbox plus a light built-in sales CRM with deals and tasks	Pauses the sequence, classifies intent, routes to booking
Free plan	Yes, free plan with limited credits	A free Trial with 50 credits, not a permanent free plan	No free plan

Comparison reflects publicly available pricing and positioning as of July 2026. Company and product names are trademarks of their respective owners.

The third option

Where AutoMail fits between them

The AI writes the sequence

Both tools above leave the copy to you. AutoMail researches each prospect and writes a genuine 1:1 opener and follow-ups, so relevance, not just volume, drives the reply rate.

Deliverability built in

Inbox rotation, gradual warm-up and a spam-score check on every send keep personalized copy in the primary inbox, built for the 2026 Gmail and Yahoo sender rules.

Replies become meetings

When a prospect answers, the sequence pauses, intent is classified, and meeting-ready replies route to your booking link and CRM. Flat per workspace, unlimited seats, no credits.

One honest caveat: AutoMail has no built-in lead database, so bring or sync your own verified list. If prospecting data is what you need most, keep a data tool for that and run the outreach here.

Good questions

Apollo vs Snov.io, answered

The difference that decides most purchases is how each one bills. Apollo charges per seat plus consumption credits, so cost rises with headcount and data usage. Snov.io charges per plan with unlimited team seats and unlimited sending accounts, so cost rises with volume instead. On features, Apollo carries the far bigger contact database and a built-in dialer, while Snov.io covers finding, verifying, sending and a light CRM more cheaply.

Snov.io, and the gap widens with every person you add. Snov.io Starter is $29.25 a month on annual billing with unlimited team seats. Apollo Basic is $49 per seat per month on annual billing, so a five-person team pays $245 a month for the same tier. Apollo only wins on price at a single seat that needs a lot of contact data, where its 30,000 credits a year is generous.

No. Apollo advertises more than 210 million B2B contacts and that database is the main reason teams pay Apollo prices. Snov.io has a smaller pool and is better understood as a finder and verifier that works from domains, names and LinkedIn profiles you point it at. If your bottleneck is discovering companies you have never heard of, Apollo leads. If you already know who to contact, Snov.io fills in the addresses for less.

No, and this is the most common misreading of Snov.io pricing. Credits pay for finding and verifying contacts. Sending runs on a completely separate meter called recipients, which is how many unique people you email in the month, 5,000 on Starter. You can email the same person eight times in a sequence and spend one recipient and zero credits. Apollo has no equivalent split; its credits cover data and enrichment only.

Snov.io does, but not in the subscription. LinkedIn automation is a separate add-on at $69 a month per slot, or $62 a month on annual billing, and one slot covers one LinkedIn account. Apollo puts LinkedIn tasks inside its sequences as manual steps rather than automating the account. If a whole team needs automated LinkedIn touches, price the add-ons before you compare the base plans.

Neither does the whole job. Both include AI that drafts a message or rewrites a line, but you still design and write every sequence yourself. That is the gap AutoMail fills: it researches each prospect, writes the full personalized opener and follow-ups, warms and rotates the sending inboxes, then pauses on reply and routes meeting-ready answers straight to your booking link.

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See how AutoMail compares to each tool

Skip the copywriting, keep the deliverability

AutoMail personalizes every email, rotates and warms your inboxes, follows up, pauses on reply and books meetings into your calendar and CRM. Flat monthly fee, not per-seat, permission-based by design.

See pricing

Flat pricing from $49/mo, no per-seat fees · 1-click unsubscribe in every email · CAN-SPAM and GDPR