HeyReach vs Lemlist pricing, LinkedIn senders and which is better

People put these two side by side because both show up when a team decides to add LinkedIn to outbound, and because their own blogs review each other. They are not the same kind of product. HeyReach does one channel, LinkedIn, and is engineered around running dozens or hundreds of LinkedIn accounts from one dashboard with a unified inbox. Lemlist started as a cold email tool, still treats email as the core, and sells LinkedIn steps, SMS, a dialer and a WhatsApp add-on inside one sequence on its Multichannel plan.

The pricing follows the design. HeyReach Growth is $79 per sender a month, $71 on quarterly billing and $63 on annual, and then come flat blocks: Agency at $999 a month for 25 senders ($799 on annual billing) and Unlimited at $2,999 ($2,399 annual) under a 300-sender cap. Lemlist, checked on lemlist.com in October 2026, sells an Email plan from $69 a month ($55 annual) with unlimited users and email senders, where the price rises with the monthly email volume you pick, and a Multichannel plan at $109 per user a month ($87 annual) with five senders per user. A lead data add-on starts at $20 a month ($16 annual).

Two practical facts decide most purchases. First, HeyReach has no email step. It hands leads to Instantly or Smartlead through native two-way integrations, and to anything else, Lemlist included, through webhooks, Zapier or Make. Second, Lemlist terms say a subscriber may not hand the service to its own customers; agencies that run client campaigns need its indirect subscriber terms and must separate each client in a sub-account. HeyReach includes white label on Agency. Neither tool writes the actual message for you, which is the gap AutoMail covers on the email side.