Expandi vs Lemlist pricing for LinkedIn and email outreach and which is better

The short answer

Expandi is the better buy when LinkedIn carries the campaign and email is a follow-up, and Lemlist is the better buy when email carries it. Expandi charges $99 per LinkedIn account a month, or $79 on annual billing, runs from its own cloud with a dedicated IP per account and can add email follow-ups to a sequence. Lemlist Email is $69 a month ($55 annual) for the whole team with warm-up included and no LinkedIn steps; LinkedIn needs Multichannel at $109 per user ($87 annual). One rep doing both channels pays $79 on Expandi against $87 on Lemlist, annual. AutoMail is the email half when you want each sequence written for you, flat per workspace from $24 a month annual.

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Sequence Studio

Prospect Pick one, then draft

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Type a real prospect and AutoMail writes the sequence here, from what you enter. On your list the AI does the research for you.

AI worklog research · write · check

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Deliverability Inbox-safe

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Reply detected · sequence paused Meeting booked ✦ Synced to CRM

Live, interactive · personalized · no card needed

Sequence drafted · inbox-safe Reply detected · meeting booked

Permission-based B2B outreach · 1-click unsubscribe in every send · deliverability protected

Flat pricing from $49/mo, no per-seat fees Warm-up and inbox rotation on every plan One-click unsubscribe and suppression built in

Quick verdict

Who each tool is for

Both Expandi and Lemlist are capable. Here is the shortest honest way to choose, with where AutoMail fits.

Pick Expandi

LinkedIn is where your buyers answer and you want the safest cloud setup for a few valuable accounts. $79 per account a month on annual billing gets branching sequences, a dedicated IP, the Mobile Connector extra invites and email follow-ups from your own mailbox in the same campaign.

Pick Lemlist

Email is the main channel. The Email plan covers a whole team for $69 a month with warm-up included, and Multichannel at $109 a user adds LinkedIn, calls and conditional steps in one visual builder, with a lead database and data credits available on every plan.

Pick AutoMail

You want email to book the meetings without anyone drafting copy. The AI researches each company, writes the opener and follow-ups for that prospect, warms and rotates your own inboxes, pauses on reply and sends interested prospects your booking link. Flat per workspace from $24 a month annual, unlimited seats.

Expandi and Lemlist land on the same shortlist because both sell LinkedIn and email from one login, and each vendor publishes a page arguing it beats the other. They come from opposite ends. Expandi is a LinkedIn automation tool that runs every account from its own servers, with conditional sequences that branch on what a prospect does, and it lets you add email follow-ups to the same campaign. Lemlist is a cold email platform that added LinkedIn steps, calls, SMS and WhatsApp later, and it keeps LinkedIn on its higher plan.

We read both pricing pages in October 2026. Expandi publishes one plan with every feature: $99 per LinkedIn account a month, or $79 on annual billing, which it describes as 20 percent off. Teams of ten seats or more and white-label buyers go through a sales call. Image and GIF personalization cost extra, and video personalization runs through a paid Sendspark integration. Lemlist Email is $69 a month, or $55 yearly, for 50,000 emails a month with unlimited users and senders, and the price rises with the volume you choose. Multichannel is $109 per user a month, or $87 yearly, and is the first Lemlist plan with LinkedIn steps.

The differences that decide the purchase sit below the price. Expandi runs LinkedIn in the cloud, so nothing has to stay open on your computer, and it offers a Mobile Connector campaign type that adds about 100 connection requests a week. Its email step sends from a mailbox you connect and does not list warm-up or inbox rotation. Lemlist includes lemwarm warm-up on every plan and connects LinkedIn through a Chrome extension. Neither writes the message for each prospect, which is the part AutoMail covers on the email side.

Side by side

Expandi vs Lemlist vs AutoMail

Pricing verified October 2026. Capabilities change, so check each vendor for the latest before you buy.

What matters	Expandi	Lemlist	AutoMail
Built for	Reps, founders and agencies who prospect on LinkedIn first and add email as a follow-up	Sales teams and agencies who send cold email first and add LinkedIn and calls later	Writing and sending the 1:1 email sequence that books the meeting
Pricing model	Per LinkedIn account, one plan with every feature	Email plan priced by monthly email volume with unlimited users; Multichannel priced per user	Flat per workspace, unlimited seats, no credits
Entry price, monthly	$99 per LinkedIn account (LinkedIn plus email follow-ups)	Email $69 for 50,000 emails a month (email only)	Starter $49 a month flat
Entry price, annual	$79 per account a month	Email $55 a month	Starter $24 a month
LinkedIn plus email, one rep, annual	$79 a month	Multichannel $87 a month	Not applicable, email only
LinkedIn plus email, five reps, annual	$395 a month	$435 a month on Multichannel	Email for the whole team from $24 a month, any number of seats
Where LinkedIn runs	Expandi cloud, dedicated IP per account	Chrome extension on Multichannel and Enterprise	No LinkedIn automation
Sequence logic	Conditional If and Action steps that branch on prospect activity	Conditional multichannel steps in a visual builder	AI-written follow-ups that stop on reply
Extra LinkedIn reach	Mobile Connector campaigns add about 100 connection requests a week	Invitations, messages, voice notes, InMail and profile visits as steps	Not applicable
Cold email sending	Email follow-ups inside the sequence from a mailbox you connect	Every plan; unlimited senders on Email, five per user on Multichannel	The core product, with rotation across 5 to unlimited inboxes
Mailbox warm-up	None listed	lemwarm included on every plan	Included, plus a spam check before each send
Lead data	Scrapes LinkedIn and Sales Navigator searches; no email credit plan listed	Lead database; data credits from $20 a month ($16 yearly) for 2,000 credits, about 400 emails	None. Bring or sync your own verified list
Paid extras	Image and GIF personalization, video through Sendspark	Data credits, intent signals, SMS and WhatsApp	None
Agencies	Agency option from 10 seats with roles and white label, quoted on a call	Sub-account per client under its agency terms	Separate client workspaces on Agency, $124 a month annual
Free trial	7 days with every feature	14 days with Multichannel features and 200 credits, no card	No free plan
Who writes the message	You, with templates and variables	You, with templates, variables and AI assists	The AI researches each prospect and writes the whole sequence

Comparison reflects publicly available pricing and positioning as of October 2026. Company and product names are trademarks of their respective owners.

The third option

Where AutoMail fits between them

The AI writes the sequence

Both tools above leave the copy to you. AutoMail researches each prospect and writes a genuine 1:1 opener and follow-ups, so relevance, not just volume, drives the reply rate.

Deliverability built in

Inbox rotation, gradual warm-up and a spam-score check on every send keep personalized copy in the primary inbox, built for the 2026 Google and Microsoft sender rules.

Replies become meetings

When a prospect answers, the sequence pauses, intent is classified, and meeting-ready replies route to your booking link and CRM. Flat per workspace, unlimited seats, no credits.

One honest caveat: AutoMail has no built-in lead database, so bring or sync your own verified list. If prospecting data is what you need most, keep a data tool for that and run the outreach here.

Good questions

Expandi vs Lemlist, answered

Expandi is better when LinkedIn is your main channel, because it runs every account from its own cloud with branching sequences for $79 an account a month on annual billing. Lemlist is better when email is the main channel, since every plan sends email with warm-up included and the $69 Email plan covers unlimited users. Lemlist adds LinkedIn at $109 a user.

Decide which channel books the meetings. If prospects answer on LinkedIn and email is a nudge, buy Expandi. If email books the meetings and LinkedIn warms people up, buy Lemlist Multichannel, or the Email plan if LinkedIn can wait. Teams sending email at volume often pair one LinkedIn seat with a dedicated cold email sender.

For one rep running LinkedIn and email, yes, slightly: $99 a month on Expandi against $109 on Lemlist Multichannel, or $79 against $87 on annual billing. For an email-only team, Lemlist is far cheaper, because its $69 Email plan covers unlimited users while Expandi charges for every LinkedIn account.

Expandi can add email follow-ups to a LinkedIn sequence, sent from a mailbox you connect. It does not list mailbox warm-up or inbox rotation, so it suits a light second touch rather than high-volume cold email. Lemlist sends email on every plan, includes lemwarm and lets one Multichannel user run five sending addresses.

Yes, on Multichannel ($109 a user a month, $87 yearly) and Enterprise. Lemlist runs invitations, messages, voice notes and profile visits as steps in a sequence through its Chrome extension. Expandi runs LinkedIn from its own cloud servers with a dedicated IP per account, so no browser has to stay open.

Expandi lists one plan at $99 per LinkedIn account a month, or $79 a month on annual billing, with every feature included. Taxes vary by country. Image and GIF personalization and Sendspark video are paid extras. Teams of ten seats or more and white-label buyers get a quote on a call, and there is a 7-day trial.

Lemlist Email is $69 a month, or $55 on yearly billing, for 50,000 emails a month with unlimited users and senders, and costs more at higher volumes. Multichannel is $109 per user a month, or $87 yearly. Enterprise is quoted. Data credits start at $20 a month for 2,000 credits, roughly 400 emails.

Expandi suits agencies selling LinkedIn results: seats for each client account, roles, client reporting and white label on its Agency option from ten seats. Lemlist suits agencies selling email results, with a sub-account per client and unlimited users on the Email plan. Agencies that sell email meetings usually want flat pricing per client workspace instead.

Yes. A common setup runs LinkedIn on Expandi at $79 an account annual and email on the Lemlist Email plan at $55 a month for the team. From two reps upward that costs less than Lemlist Multichannel for everyone. Keep each LinkedIn profile in one tool only, so two tools never stack actions against the same weekly limit.

No. Both give you templates, variables and some AI help, and you write and test the copy. AutoMail does that job for email: it researches each company, writes the opener and every follow-up for that prospect, sends from your warmed inboxes with rotation, and stops the thread the moment someone replies.

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See how AutoMail compares to each tool

Skip the copywriting, keep the deliverability

AutoMail personalizes every email, rotates and warms your inboxes, follows up, pauses on reply and books meetings into your calendar and CRM. Flat monthly fee, not per-seat, permission-based by design.

See pricing

Flat pricing from $49/mo, no per-seat fees · 1-click unsubscribe in every email · CAN-SPAM and GDPR