Apollo vs Dripify: pricing, credits and which is better for outbound

The short answer

Apollo and Dripify charge exactly the same headline price for their working tier: $79 per seat per month on annual billing. What that $79 includes is not close. Apollo Professional grants each seat 48,000 data credits a year, roughly 4,000 a month, plus unlimited connected Gmail and Microsoft mailboxes, a deliverability suite, a US dialer and deal management. Dripify Advanced grants each seat 100 email finder credits a month, 1,200 a year, and one LinkedIn account whose real throughput LinkedIn itself caps near 100 invitations a week. Buy Apollo when you need the contact data and the email volume in one bill. Buy Dripify when your buyers ignore email and a connection request is the only way in. AutoMail is the third option when the channel is already decided and the thing slowing you down is writing sequences that get answered.

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Sequence Studio

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Type a real prospect and AutoMail writes the sequence here, from what you enter. On your list the AI does the research for you.

AI worklog research · write · check

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Reply detected · sequence paused Meeting booked ✦ Synced to CRM

Live, interactive · personalized · no card needed

Sequence drafted · inbox-safe Reply detected · meeting booked

Permission-based B2B outreach · 1-click unsubscribe in every send · deliverability protected

Flat pricing from $49/mo, no per-seat fees Warm-up and inbox rotation on every plan One-click unsubscribe and suppression built in

Quick verdict

Who each tool is for

Both Apollo and Dripify are capable. Here is the shortest honest way to choose, with where AutoMail fits.

Pick Apollo

You do not have a list yet and you want the database, the enrichment and the email sequencer on one invoice. Professional at $79 a seat on annual billing carries 48,000 credits a year, unlimited connected Gmail and Microsoft mailboxes, warm-up and a US dialer. The stronger buy for any team whose real problem is finding people.

Pick Dripify

Your market answers on LinkedIn and not in the inbox, and you want cloud sequences with connection requests, InMails, profile views and endorsements running whether or not a laptop is open. At $39 a seat on annual Basic it is the cheaper way into LinkedIn. Accept that LinkedIn, not your plan, sets the reach.

Pick AutoMail

You already have the list and the channel, and replies are the bottleneck. The AI researches each company, writes the opener and the follow-ups for that specific prospect, warms and rotates your sending inboxes, pauses the moment someone answers and routes meeting-ready replies to your booking link. Flat per workspace, unlimited seats, no credits.

These two land in the same shortlist because both promise a prospect list and a sequence in one subscription, and because a founder comparing per-seat prices sees $79 on each page. The products are not alternatives in any technical sense. Apollo is a B2B data platform with engagement bolted on: you search a contact database, spend credits to reveal and enrich records, then push those people into email sequences, calls and tasks. Dripify is LinkedIn automation with an email finder bolted on: you feed it a LinkedIn or Sales Navigator search and it works the profiles from a cloud server, sending connection requests, messages, InMails and profile views, with optional email steps in between.

The purchase turns on one number that neither pricing page puts side by side, which is how much prospect data the seat comes with. Apollo grants credits per seat per year and hands them over upfront: 30,000 on Basic, 48,000 on Professional, 72,000 on Organization. Dripify grants 100 email finder credits per user per month on every tier, Basic through Advanced, and they expire after 30 days without rolling over. At the shared $79 annual seat price that is about 4,000 credits a month against 100. The two units are not identical, because Apollo credits are consumed across email reveals, mobile numbers, exports and CRM enrichment while Dripify credits are strictly address lookups, so treat it as an order-of-magnitude gap rather than a clean 40 to 1 ratio. It is still the gap that decides the bill.

The second number is the ceiling on the LinkedIn side. Dripify publishes daily activity ranges of up to 20 connection requests and 30 messages a day on Basic, and up to 75 and 100 or more on Pro and Advanced. LinkedIn overrides all of it: most accounts are held to roughly 100 invitations per rolling week, about 430 a month, whatever software is sending them. So the Advanced plan advertises a daily quota that works out near 2,250 invitations a month and the platform will pass about a fifth of that. Apollo has no equivalent platform cap on email, because the mail goes through mailboxes you own, though it has its own limit in credits and in how good the data is on any given account. Neither of them writes the message, which is where AutoMail fits. The table is honest about where each of these beats us.

Side by side

Apollo vs Dripify vs AutoMail

Pricing verified September 2026. Capabilities change, so check each vendor for the latest before you buy.

What matters	Apollo	Dripify	AutoMail
Built for	Finding contacts: a B2B database with sequences, dialer and deal management on top	Automating one LinkedIn account, with email steps and an address finder added	Writing and sending the 1:1 email sequence that books the meeting
Pricing model	Per seat per month, plus credits that expire yearly	Per seat per month; one seat connects one LinkedIn account	Flat per workspace, unlimited seats, no credits
Entry price	Basic $49 per seat a month billed annually	Basic $39 per seat a month annually, $59 monthly	Starter $49 a month flat, $39 on annual billing
Working tier	Professional $79 per seat a month billed annually	Advanced $79 per seat a month annually, $99 monthly	Growth $99 a month flat, $79 on annual billing
Top published tier	Organization $119 per seat a month, minimum 3 seats, so a $357 monthly floor	Enterprise on request	Agency $249 a month flat, $199 annual
Prospect data included	30,000 credits per seat a year on Basic, 48,000 on Professional, 72,000 on Organization, granted upfront	100 email finder credits per user a month on every tier, valid 30 days, no rollover	None. Bring or sync your own verified list
Buying more data	Credit top-ups are sold in the billing area and are not published on the pricing page	Packs at $29 for 1,000, $49 for 2,000, $69 for 5,000 and $99 for 10,000	Not applicable
Team seats	Priced per seat; Organization needs at least 3	Priced per seat; five reps means five seats and five LinkedIn accounts	Unlimited seats on every plan
Sending mailboxes	Unlimited Gmail and Microsoft mailboxes on Professional; Basic does not list them	Your own connected inbox for the email steps; no rotation layer	5 on Starter, 25 on Growth, unlimited on Agency, with rotation
Mailbox warm-up	Deliverability suite and email warm-up from Basic	Not offered	Included, plus a spam-score check before every send
LinkedIn actions	A prospecting extension that works alongside LinkedIn; no automated connection campaigns	The core product: requests, messages, InMails, profile views, endorsements	No, email only by design
Real reach ceiling	Set by credits, mailbox count and data quality rather than a platform quota	Advertised up to 75 requests a day on Pro and Advanced; LinkedIn allows about 100 invitations a week per account	Bounded by safe per-mailbox limits across rotated inboxes
Calling	US dialer on Professional with credits applied; Advanced Dialer add-on $119 per team a month	None	None, email only
Notable add-ons	Inbound $119 per team a month; Advanced Dialer $119 per team a month, both billed annually	Email finder credit packs; multi-team management on Advanced	None, everything is in the plan
Free trial	14-day trial on paid plans, plus a permanently free tier with 900 credits a year	7 days with Advanced features, no credit card	No free plan
AI copywriting	AI assistant and research agents draft and score; you own the angle	Templates and profile variables; you write the message	Researches each prospect and writes the whole sequence
Platform risk	Data accuracy and your own domain reputation are the risks you carry	LinkedIn prohibits third-party automation in its User Agreement, and restrictions land on the rep's own profile	Your own mailboxes and domains, managed for inbox placement

Comparison reflects publicly available pricing and positioning as of September 2026. Company and product names are trademarks of their respective owners.

The third option

Where AutoMail fits between them

The AI writes the sequence

Both tools above leave the copy to you. AutoMail researches each prospect and writes a genuine 1:1 opener and follow-ups, so relevance, not just volume, drives the reply rate.

Deliverability built in

Inbox rotation, gradual warm-up and a spam-score check on every send keep personalized copy in the primary inbox, built for the 2026 Google and Microsoft sender rules.

Replies become meetings

When a prospect answers, the sequence pauses, intent is classified, and meeting-ready replies route to your booking link and CRM. Flat per workspace, unlimited seats, no credits.

One honest caveat: AutoMail has no built-in lead database, so bring or sync your own verified list. If prospecting data is what you need most, keep a data tool for that and run the outreach here.

Good questions

Apollo vs Dripify, answered

Apollo is better for almost every team that still needs contact data, because the same $79 seat carries 48,000 credits a year, an email sequencer, warm-up and a dialer. Dripify is better in one specific case: your buyers do not open cold email but they do accept LinkedIn requests. They solve different problems, so the honest answer depends on whether your gap is the list or the channel.

Apollo is a B2B contact database with outreach attached. Dripify is LinkedIn automation with an email finder attached. Apollo sells you people to contact and meters that with credits. Dripify sells you activity on one LinkedIn account and meters that with daily quotas that LinkedIn caps anyway. Apollo can run high-volume email; Dripify cannot.

Buy Apollo if you cannot name 500 good prospects today, because the database is the part you are missing. Buy Dripify if you already know exactly who to reach, they ignore email, and LinkedIn is where they answer. If you have the list and the channel and the problem is that nobody replies, neither tool fixes that, because neither writes the message for the specific prospect.

Dripify at the entry tier: $39 a seat a month on annual billing against Apollo Basic at $49. At the working tier they are identical, $79 a seat on annual billing for Apollo Professional and Dripify Advanced. Cost per useful record is not close, though. Matching Apollo Professional's roughly 4,000 monthly credits on Dripify means adding a 5,000 credit pack at $69, which takes the seat to about $148.

Dripify, without much argument. Apollo has a prospecting extension that works while you browse LinkedIn, but it does not run automated connection campaigns from the cloud. Dripify does: sequences of requests, messages, InMails, profile views and endorsements that keep going with the laptop shut. Just size the plan against LinkedIn's limit of roughly 100 invitations a week per account, not against the daily quota on the plan card.

Yes, and it is a common stack: Apollo supplies the company and contact data and runs the email, Dripify works the same accounts on LinkedIn. It costs about $158 a seat a month on annual billing and it creates two inboxes for replies and two suppression lists to keep in step. Decide up front which tool owns the do-not-contact list, or the same prospect will get an email and a connection request in the same week.

Apollo publishes a free tier at $0 with 900 credits per seat a year, Basic at $49 per seat a month, Professional at $79 and Organization at $119 with a three-seat minimum, all billed annually. Monthly billing costs more. Two add-ons are listed at $119 per team a month each, Inbound and Advanced Dialer. Verified on apollo.io in September 2026.

Dripify is $39 a user a month on Basic, $59 on Pro and $79 on Advanced when billed annually, or $59, $79 and $99 on monthly billing, with Enterprise quoted on request. Every paid plan includes LinkedIn and email sequences and 100 email finder credits a month. The trial is 7 days with Advanced features and no card. Verified on dripify.io in September 2026.

Credits are granted per seat per year: 900 on the free tier, drip-fed monthly, then 30,000 on Basic, 48,000 on Professional and 72,000 on Organization, all handed over upfront when the year starts. They fund email reveals, mobile numbers, exports and CRM enrichment, so a heavy data month burns them faster than a light one. Apollo sells top-ups in the billing area rather than on the pricing page.

No. Apollo ships a Chrome extension that pulls contact details while you are on a LinkedIn profile or a Sales Navigator list, which is prospecting, not automation. It will not send connection requests on a schedule or run a multi-step LinkedIn sequence from the cloud. If that is what you are buying, Apollo is the wrong product and Dripify is the right category.

About 430 new people per LinkedIn account, on any tier. LinkedIn holds most accounts to roughly 100 connection invitations per rolling week and that limit belongs to the account, not the software. Upgrading from Basic to Advanced buys unlimited campaigns, team management and safety controls. It does not buy more invitations. More reach means more accounts, and each account is another seat.

LinkedIn's User Agreement prohibits third-party software that automates activity on the platform, so yes, in the strict sense. Enforcement is inconsistent and cloud tools add randomized delays and gradual ramp-up to look human, but the risk sits on the rep's personal profile, the one their whole network knows. Plenty of US sales teams accept it. Decide it as a policy before you roll it out, not after a restriction.

Neither writes the angle. Apollo has an AI assistant and research agents that draft and score, and Dripify gives you templates with profile variables, but both start from a message you already decided to send. AutoMail is built for that part: it researches the company, writes the opener and follow-ups for that specific prospect, warms and rotates the sending inboxes, and pauses the thread the second someone replies.

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See how AutoMail compares to each tool

Skip the copywriting, keep the deliverability

AutoMail personalizes every email, rotates and warms your inboxes, follows up, pauses on reply and books meetings into your calendar and CRM. Flat monthly fee, not per-seat, permission-based by design.

See pricing

Flat pricing from $49/mo, no per-seat fees · 1-click unsubscribe in every email · CAN-SPAM and GDPR