Reply.io vs Lemlist pricing and which one is better for your sales team

The short answer

Reply.io and Lemlist are both multichannel outreach platforms with a built-in B2B contact database, so you can find prospects, email them, and add LinkedIn and calls in one place. On email alone they are now priced almost identically: Reply.io Email Volume starts at $59 a month for 1,000 active contacts with unlimited users and unlimited mailboxes, and the Lemlist Email plan is $69 a month, $55 billed annually, for unlimited users and 50,000 emails. The gap opens when you add channels. Reply.io Multichannel is $99 per user a month with one LinkedIn account and calling per user included, and Lemlist Multichannel is $109 per user, $87 annually. Reply.io also sells Jason, an autonomous AI SDR, from $500 a month. Neither writes a genuinely personalized sequence for you. AutoMail is the third option when you want the AI to research each prospect, write the 1:1 emails, and route replies to a booking link, priced flat per workspace.

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Sequence Studio

Prospect Pick one, then draft

AutoMail researches and writes the 1:1 sequence right here. It runs in your browser, so no email goes out.

Type a real prospect and AutoMail writes the sequence here, from what you enter. On your list the AI does the research for you.

AI worklog research · write · check

Tone

Deliverability Inbox-safe

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Reply detected · sequence paused Meeting booked ✦ Synced to CRM

Live, interactive · personalized · no card needed

Sequence drafted · inbox-safe Reply detected · meeting booked

Permission-based B2B outreach · 1-click unsubscribe in every send · deliverability protected

Flat pricing from $49/mo, no per-seat fees Warm-up and inbox rotation on every plan One-click unsubscribe and suppression built in

Quick verdict

Who each tool is for

Both Reply.io and Lemlist are capable. Here is the shortest honest way to choose, with where AutoMail fits.

Pick Reply.io

You want the cheapest way in for a small contact list, or you want LinkedIn and calling included per seat on Multichannel, or you want to trial Jason, the autonomous AI SDR, from the same vendor.

Pick Lemlist

You send real volume from a whole team on email alone: 50,000 emails a month and unlimited contacts on the flat Email plan, with warm-up and the lead database bundled, and per-user cost only when you go multichannel.

Pick AutoMail

You want the AI to research each prospect and write the full 1:1 sequence, protect deliverability with warm-up and rotation, then pause on reply and route meeting-ready answers to booking. Flat per workspace, unlimited seats.

Reply.io and Lemlist end up on the same shortlist because they both try to be the whole outbound stack: prospect data, email, LinkedIn steps, calls, warm-up and AI, all under one login. If you want a single tool that finds contacts and works more than one channel, either can do it. The decision comes down to the pricing model, how much you trust the built-in data, and how much of the writing you want to hand off.

Reply.io reshaped its pricing in 2026 and most comparisons have not caught up. Its Email Volume plan starts at $59 a month for 1,000 active contacts, meaning contacts you send a first email to in a month, with unlimited users, unlimited mailboxes under a fair-use policy and unlimited emails; the price climbs with the contact tier rather than with headcount. Multichannel starts at $99 per user a month and includes five mailboxes, one LinkedIn automation account and calls and SMS per user. An Agency plan starts at $166 a month with unlimited client workspaces, and the autonomous AI SDR, Jason, is a separate product from $500 a month. Add-ons are where the bill grows: LinkedIn automation is $69 a month per account, calls and SMS $29 per user, extra mailboxes $29 each on Multichannel, new sending domains from $6 a year plus $5 per mailbox a month, and pre-warmed domains from $25 a year plus $15 per mailbox. All figures read from reply.io/pricing on 15 October 2026.

Lemlist prices in a similar shape with different limits. The Email plan is $69 per month ($55 annual) with unlimited users, unlimited contacts and 50,000 emails a month, so a growing team that only needs email never sees the invoice move. The Multichannel plan is $109 per user per month ($87 annual) and includes five sending identities per user plus LinkedIn steps and calls. Lemlist bundles its lemwarm warm-up and a large B2B lead database, with finder credits billed on success at about $0.05 per verified email. Both tools assist with copy, but you still write and approve every message, which is where AutoMail fits in the table below.

Side by side

Reply.io vs Lemlist vs AutoMail

Pricing verified October 2026. Capabilities change, so check each vendor for the latest before you buy.

What matters	Reply.io	Lemlist	AutoMail
Best for	Small teams wanting multichannel plus an AI SDR	Teams wanting flat-price email for everyone	Teams who want AI to write the copy and book the meeting
Pricing model	Email Volume tiered by active contacts, unlimited users; Multichannel per user	Flat unlimited users on Email; per user on Multichannel	Flat per workspace, no per-seat and no credits
Entry price	Email Volume from $59/mo, 1,000 active contacts; Multichannel from $99/user/mo	Email $69/mo ($55 annual), unlimited users, 50,000 emails	$49/mo flat, 5 inboxes and 5,000 contacts
What a channel adds	LinkedIn $69/mo per account, calls and SMS $29/user; one of each included per Multichannel seat	LinkedIn and calls only on Multichannel at $109/user ($87 annual)	Email focused; no per-channel fees
Cost for a 5-person team, email only	$59/mo on Email Volume if 1,000 active contacts is enough; seats are free	$55/mo on annual Email; seats are free	$49/mo on Starter; seats are free
Cost for a 5-person team with LinkedIn	$495/mo on Multichannel	$435/mo on annual Multichannel	Not applicable, email only by design
Channels	Email, LinkedIn, calls, SMS, WhatsApp	Email, LinkedIn, calls	Email focused, with multichannel steps
Lead database	Built-in B2B contact data	Built-in B2B database	None, bring or sync your own verified list
Mailbox warm-up	Included	Included (lemwarm)	Included, plus a spam-score check on every send
Inbox rotation	Yes	Yes, multiple sending identities	Yes, across your connected inboxes
AI copywriting	Assists and generates variants	Assists and generates variants	Researches each prospect and writes a full 1:1 sequence
Autonomous AI SDR	Jason AI SDR, separate product from $500/mo	AI assists, no separate autonomous SDR	Writes and sends the sequence, then routes replies to booking
Reply handling	Detects replies, unified inbox	Detects replies, unified inbox	Pauses the sequence, classifies intent, routes to booking
Free plan	No free plan, trial available	No free plan, 14-day trial	No free plan

Comparison reflects publicly available pricing and positioning as of October 2026. Company and product names are trademarks of their respective owners.

The third option

Where AutoMail fits between them

The AI writes the sequence

Both tools above leave the copy to you. AutoMail researches each prospect and writes a genuine 1:1 opener and follow-ups, so relevance, not just volume, drives the reply rate.

Deliverability built in

Inbox rotation, gradual warm-up and a spam-score check on every send keep personalized copy in the primary inbox, built for the 2026 Google and Microsoft sender rules.

Replies become meetings

When a prospect answers, the sequence pauses, intent is classified, and meeting-ready replies route to your booking link and CRM. Flat per workspace, unlimited seats, no credits.

One honest caveat: AutoMail has no built-in lead database, so bring or sync your own verified list. If prospecting data is what you need most, keep a data tool for that and run the outreach here.

Good questions

Reply.io vs Lemlist, answered

Lemlist is better for a team that sends real volume on email alone, because its Email plan is $69 a month, $55 on annual billing, for unlimited users, unlimited contacts and 50,000 emails a month. Reply.io is better for a small contact list, where Email Volume starts at $59 with unlimited users, and for teams that want LinkedIn and calling included per seat on Multichannel or an autonomous AI SDR from the same vendor. Decide on volume and channels first, because the feature lists are close and the invoices are not.

It depends on how many people you email. Reply.io Email Volume starts at $59 a month for 1,000 active contacts with unlimited users, which undercuts the Lemlist Email plan at $69 monthly but not at $55 on annual billing. Lemlist gets cheaper as volume grows, because $55 buys 50,000 emails a month to unlimited contacts while Reply.io steps up its price by contact tier. On multichannel the Reply.io seat is $99 against $87 for Lemlist on annual billing, so five seats cost $495 against $435. Figures read from both pricing pages on 15 October 2026.

Buy Lemlist if email is the channel and your list runs into the thousands, because the flat Email plan covers unlimited users, unlimited contacts and 50,000 emails a month for $55 on annual billing. Buy Reply.io if your monthly list is small enough to fit its $59 entry tier, if you need calls, SMS and WhatsApp alongside email and LinkedIn, or if you want to trial Jason, its AI SDR, as a separate product. If the real problem is that nobody has time to write sequences worth replying to, that is the job AutoMail does, flat per workspace with unlimited seats.

You can, but there is little reason to, because both already cover email, LinkedIn and calls with a built-in lead database. The pairing that occasionally makes sense is Lemlist for the email team at $55 flat and Reply.io Jason as a separate autonomous first-touch experiment. The costs are two subscriptions, two unified inboxes and no shared record of which prospect received which touch. Pick one platform for the human team and treat the other as a time-boxed test.

Yes. The Lemlist Email plan is billed per workspace at $69 a month, or $55 on annual billing, and does not charge for additional users. Reply.io now matches that on its Email Volume plan, which also lists unlimited users and unlimited mailboxes, but meters by active contacts instead, starting at 1,000 a month for $59. The limit on Lemlist sits elsewhere: LinkedIn steps, calls and the extra sending identities live on the Multichannel plan, which does bill per user at $109 a month, or $87 annually.

Both add LinkedIn steps to a sequence, and neither is a dedicated LinkedIn tool. Reply.io includes one LinkedIn automation account per user on Multichannel and sells more at $69 a month per account. Lemlist gates LinkedIn behind its per-user Multichannel plan at $87 a month annually. In both cases the throughput is set by LinkedIn rather than by the plan, because most accounts are allowed roughly 100 invitations per rolling seven days no matter which tool sends them.

Both are multichannel outreach tools with a built-in lead database and an unlimited-user email plan. The clearest difference is what each meters: Reply.io Email Volume is priced by active contacts from $59 a month, while the Lemlist Email plan is a flat $69, or $55 annually, for unlimited contacts and 50,000 emails. Reply.io sells Jason, an autonomous AI SDR, as a separate product from $500. Reply.io suits small lists and teams wanting channels per seat, Lemlist suits teams sending volume on email.

Reply.io Email Volume starts at $59 a month for 1,000 active contacts with unlimited users, unlimited mailboxes and unlimited emails, and steps up by contact tier. Multichannel starts at $99 per user a month with five mailboxes, one LinkedIn account and calling per user. Agency starts at $166 a month, and Jason, the autonomous AI SDR, starts at $500 a month. Add-ons: LinkedIn $69 per account, calls and SMS $29 per user, extra mailboxes $29 each. Read from reply.io/pricing on 15 October 2026; there is no free plan, though a trial is available.

Lemlist has three main tiers. The Email plan is $69 per month ($55 annual) and includes unlimited users, which is rare. The Multichannel plan is $109 per user per month ($87 annual) with five sending identities per user. There is no free plan, but Lemlist offers a 14-day trial. Warm-up and the lead database are bundled.

Yes, both include a built-in B2B contact database, so you can find and email prospects without a separate data tool. Quality varies by industry and region, so verify a sample before you commit a full campaign to it. AutoMail has no database and instead works from the verified list you bring or sync.

Not fully. Both give you AI assists and variant generation, but you write and approve each message, and Reply.io sells its autonomous Jason SDR as a separate product. Teams that want the copy written for them look at AutoMail, where the AI researches each prospect, writes the full 1:1 opener and follow-ups, and routes replies to a booking link.

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See how AutoMail compares to each tool

Skip the copywriting, keep the deliverability

AutoMail personalizes every email, rotates and warms your inboxes, follows up, pauses on reply and books meetings into your calendar and CRM. Flat monthly fee, not per-seat, permission-based by design.

See pricing

Flat pricing from $49/mo, no per-seat fees · 1-click unsubscribe in every email · CAN-SPAM and GDPR