Expandi vs HeyReach pricing, agency costs and which is better

Buyers shortlist these two when LinkedIn outreach is becoming serious enough to pay for, and the vendors make the choice harder by publishing comparison pages about each other. Both run campaigns on their own servers instead of a browser tab, both tie each LinkedIn account to a dedicated IP address, and both warn you about LinkedIn limits. The difference is who they were built for. Expandi is built around one account at a time: conditional If/Action sequences, profile warm-up, limit ranges and email follow-ups in the same campaign. HeyReach is built around many accounts at once: sender rotation across a campaign, one unified inbox for every profile and client workspaces under one login.

The pricing follows the design. Expandi publishes a Business plan at $99 per LinkedIn account a month, or $79 on annual billing, which it describes as 20 percent off. Its Agency option starts at ten seats, shows the same $99 and $79 per seat on the page, and adds roles, client reports and white label on a sales call. HeyReach Growth is $79 per sender a month, $71 on quarterly billing and $63 on annual. After that it stops counting seats: Agency is $999 a month for 25 senders ($899 quarterly, $799 annual) with white label included, and Unlimited is $2,999 a month ($2,699 quarterly, $2,399 annual) under a 300-sender fair-use cap. Both pages were read in October 2026.

Two details change the real bill. HeyReach Agency and Unlimited require you to bring your own residential proxies, while Growth includes a dedicated proxy per sender. And HeyReach has no email step at all, so anyone who wants email in the sequence pays for a second tool. Expandi includes email follow-ups from a mailbox you connect, which covers a light second touch but is not a cold email system with rotation and warm-up. Neither tool writes the messages for you, which is the gap AutoMail fills on the email side.