Reply.io vs Apollo pricing and which is better for outbound

The short answer

Apollo is the better buy when your team needs the contact data, and Reply.io is the better buy when your team already has a list and wants to run email, LinkedIn and calls from one sequence. Apollo Basic costs $49 per seat a month billed annually, but it sends from 1 mailbox per user and caps sending at 250 emails a day, so unlimited mailboxes and unlimited daily sends start on Professional at $79 per seat. Reply.io Email Volume starts at $59 a month for 1,000 active contacts with unlimited users, and Multichannel is $99 per user with five mailboxes, one LinkedIn account and calling included.

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Sequence Studio

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Type a real prospect and AutoMail writes the sequence here, from what you enter. On your list the AI does the research for you.

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Permission-based B2B outreach · 1-click unsubscribe in every send · deliverability protected

Flat pricing from $49/mo, no per-seat fees Warm-up and inbox rotation on every plan One-click unsubscribe and suppression built in

Quick verdict

Who each tool is for

Both Reply.io and Apollo are capable. Here is the shortest honest way to choose, with where AutoMail fits.

Pick Apollo

You need the contact data. Apollo bundles a B2B database, enrichment, sequences, a US dialer and a meeting scheduler, priced per seat with a credit pool. Budget $79 a seat for Professional if each rep sends from more than one mailbox or more than 250 emails a day.

Pick Reply.io

You already have a list and reps work email, LinkedIn and the phone in the same sequence. Multichannel at $99 per user includes five mailboxes, one LinkedIn account and calling, and Email Volume gives unlimited users from $59 a month.

Pick AutoMail

The email itself is the problem. The AI researches each company, writes the opener and every follow-up for that prospect, sends from warmed and rotated inboxes, pauses on reply and routes interested prospects to your booking link. Flat per workspace from $24 a month annual, unlimited seats.

Reply.io and Apollo end up on the same shortlist because both run outbound sequences, but they were built from opposite ends. Apollo started as a B2B contact database and added sequences, a dialer, a meeting scheduler and a CRM layer around it, so most buyers come to Apollo for the data and stay for the workflow. Reply.io started as a sequencing tool and grew into a multichannel sales engagement platform with email, LinkedIn, calls and SMS in one cadence, plus an AI SDR product called Jason.

We read both pricing pages in October 2026. Apollo lists Free at $0, Basic at $49, Professional at $79 and Organization at $119 per seat a month on annual billing, with Organization requiring at least three seats and month to month billing costing about 24 percent more. Each paid seat comes with a yearly credit pool: 30,000 on Basic, 48,000 on Professional and 72,000 on Organization, and unused credits expire at the end of the billing cycle. Reply.io lists Email Volume from $59 a month for 1,000 active contacts, Multichannel from $99 per user, Agency from $166 and the AI SDR plan from $500.

The number most comparisons miss is in Apollo's plan table, not on its plan cards. Basic allows 1 mailbox per user and 250 email sends a day. Professional and Organization lift that to unlimited Google and Microsoft mailboxes and unlimited daily sends. So a cold email team that rotates several inboxes per rep is really pricing Apollo at $79 a seat, while Reply.io Email Volume includes unlimited mailboxes under a fair use policy at its entry price.

Side by side

Reply.io vs Apollo vs AutoMail

Pricing verified October 2026. Capabilities change, so check each vendor for the latest before you buy.

What matters	Reply.io	Apollo	AutoMail
Built for	SDR teams running email, LinkedIn, calls and SMS from one sequence	Teams that prospect from a built-in B2B database and sell from one platform	Writing and sending the 1:1 email sequence that books the meeting
Pricing model	Email plan by active contacts; Multichannel per user	Per seat plus a yearly credit pool per seat	Flat per workspace, unlimited seats, no credits
Entry paid plan	Email Volume from $59 a month for 1,000 active contacts	Basic $49 per seat a month, billed annually, 30,000 credits a year	Starter $49 a month, $24 annual
Mid tier	Multichannel from $99 per user a month	Professional $79 per seat a month, billed annually, 48,000 credits a year	Growth $99 a month, $49 annual, 25 inboxes
Top published plan	AI SDR from $500 a month; Agency from $166	Organization $119 per seat a month, minimum 3 seats, 72,000 credits a year	Agency $249 a month, $124 annual; Enterprise $498
Free plan	No free plan; free trial from the pricing page	Free plan with 900 credits a year and 2 sequences	No free plan; try the Sequence Studio once on the homepage
Mailboxes per user	Unlimited on Email Volume under fair use; 5 per user on Multichannel, then $29 a month each	1 on Free and Basic; unlimited Google and Microsoft plus 5 SMTP on Professional, plus 15 SMTP on Organization	5 inboxes on Starter up to unlimited, with rotation
Daily send limit	Set per mailbox by you, with throttling	250 emails a day on Free and Basic; unlimited on Professional and Organization	Paced per inbox to protect reputation
Contact data	Built-in B2B contact database, searched with data credits	Core product: B2B contact and account data, enrichment, intent topics	None, bring or sync your own verified list
Credits expire	Email plan is priced by active contacts rather than credits	Yes, unused credits expire at the end of each billing cycle	No credits
Buying domains and inboxes	Domain from $6 a year plus $5 per mailbox a month; pre-warmed from $25 a year plus $15 per mailbox	Domain and mailbox purchasing from Basic, paid in credits	Bring your own, connected in minutes
Warm-up	Warm-up through its Mailtoaster.ai service	Deliverability suite and warm-up from Basic	Warm-up included, plus a spam check before each send
LinkedIn steps	$69 a month per account on Email Volume; one per user included on Multichannel	LinkedIn tasks and a Chrome extension, no automated LinkedIn sending account	None, email only
Calls	$29 per user a month, included per user on Multichannel	US dialer from Basic, credits apply; Advanced Dialer add-on $119 a team a month	None
AI	Jason AI SDR from $500 a month	AI research and AI writing allowance (5,000 words on Free up to 1,000,000 on Organization)	Researches each prospect and writes the whole sequence, included
Automated workflows	Sequence triggers and CRM integrations	5 per team on Basic, 50 on Professional, 500 on Organization	Reply detection and booking routing built in

Comparison reflects publicly available pricing and positioning as of October 2026. Company and product names are trademarks of their respective owners.

The third option

Where AutoMail fits between them

The AI writes the sequence

Both tools above leave the copy to you. AutoMail researches each prospect and writes a genuine 1:1 opener and follow-ups, so relevance, not just volume, drives the reply rate.

Deliverability built in

Inbox rotation, gradual warm-up and a spam-score check on every send keep personalized copy in the primary inbox, built for the 2026 Google and Microsoft sender rules.

Replies become meetings

When a prospect answers, the sequence pauses, intent is classified, and meeting-ready replies route to your booking link and CRM. Flat per workspace, unlimited seats, no credits.

One honest caveat: AutoMail has no built-in lead database, so bring or sync your own verified list. If prospecting data is what you need most, keep a data tool for that and run the outreach here.

Good questions

Reply.io vs Apollo, answered

Apollo is better when you need contact data, because the database, enrichment and sequences come in one per seat plan from $49 annual. Reply.io is better when you already have a list and reps run email, LinkedIn and calls in one sequence, since Multichannel at $99 per user includes a LinkedIn account and calling. For pure cold email at volume, neither is the cheapest sender.

On the plan card, yes: Apollo Basic is $49 per seat billed annually against $59 a month for Reply.io Email Volume. But Basic sends from 1 mailbox per user and 250 emails a day, so a team rotating several inboxes needs Professional at $79 per seat. Reply.io Email Volume allows unlimited users and mailboxes under fair use, which often makes it cheaper for a team.

Apollo caps the Free and Basic plans at 250 email sends a day and 1 mailbox per user. Professional and Organization lift both limits to unlimited daily sends and unlimited Google and Microsoft mailboxes, with 5 or 15 SMTP mailboxes per user. Your own mailbox provider and warm-up still set the safe volume per inbox.

Apollo lists Free at $0, Basic at $49, Professional at $79 and Organization at $119 per seat a month on annual billing, with Organization requiring three seats. Paid seats include 30,000, 48,000 or 72,000 credits a year, and unused credits expire each billing cycle. Monthly billing costs about 24 percent more than annual.

Reply.io lists Email Volume from $59 a month for 1,000 active contacts with unlimited users, Multichannel from $99 per user with five mailboxes, one LinkedIn account and calling, Agency from $166 and the AI SDR plan from $500. LinkedIn costs $69 a month per account and Calls and SMS $29 per user where the plan does not include them.

Not in the same way. Apollo adds LinkedIn steps as manual tasks and works through its Chrome extension, so a rep still does the LinkedIn action. Reply.io connects a LinkedIn account and runs the steps inside the sequence, with one account included per user on Multichannel and $69 a month per account on the email plans.

Yes, many teams do exactly that. They export or sync contacts from Apollo, or another data source, and run the sequence in Reply.io for its multichannel steps. The trade-off is two subscriptions and two places to manage contacts, which is why some teams pick one tool and accept its weaker half.

Deliverability depends mostly on your domains, authentication, list quality and volume per mailbox rather than the vendor. Apollo includes a deliverability suite and warm-up from Basic but limits Basic to one mailbox per user, which makes spreading volume harder. Reply.io offers warm-up through Mailtoaster.ai and sells pre-warmed mailboxes from $15 each.

Partly. Apollo includes an AI writing allowance and AI research on every plan, and Reply.io sells Jason, an AI SDR, from $500 a month. In both cases you still design the sequence. AutoMail researches each company and writes the opener and every follow-up for that prospect, priced flat per workspace from $24 a month annual.

If you already have a list and the gap is the copy, AutoMail is the alternative: it writes a researched 1:1 sequence for each prospect, sends from warmed and rotated inboxes, stops on reply and routes interested prospects to your booking link. It costs $49 a month or $24 annual on Starter, with unlimited seats and no credits.

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See how AutoMail compares to each tool

Skip the copywriting, keep the deliverability

AutoMail personalizes every email, rotates and warms your inboxes, follows up, pauses on reply and books meetings into your calendar and CRM. Flat monthly fee, not per-seat, permission-based by design.

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